Teaching resources

Help to spread the co-creative view on brand management to the lecture rooms of this world!

We are very happy to offer you a full set of slides that matches with the chapters of our book and that could be helpful for you for preparing your lectures when teaching brand co-creation. If you register in the following, you will receive a download link which will lead you directly to a zip-file containing the ppt-slides.

Be aware that you just have to provide your name and email-address – nothing more. We just want to know who uses the resources. But we will never use your data for commercial purposes. Your data will be deleted after 12 months the latest. Nevertheless, you can at any time request information about, changes or complete deletion of your personal data.


We are perfectionists, but we are not perfect! We always strive to improve and are very happy about your comments and suggestions to improve the teaching resources. Please feel free to contact us if you discover any inconsistencies and spelling mistakes or if you have any questions or concerns related to the material. We are looking forward to the discussion. Thank you.