Book launch at Cape Town

The African leg of the launch of the book was held on the Granger Bay Campus (Cape Peninsula University of Technology, Cape Town) recently. Hosted by South Africa’s first Brand and Digital Research Hub which was launched at CPUT last year, the book launch was attended by local business people, academics from other institutions and CPUT staff members. More abut it can be read here:

Two days after the launch, Prof. Schmidt had the honor to guest lecture to the Master course in ‘Brand Management’ of Dr. Pieter Steenkamp. The picture shows Steenkamp, Schmidt and young researcher Kuhle Zwakala.

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